Jaguar Land Rover is in the fourth place in China's luxury car market and is strengthening its position. It will launch the most powerful challenge to the luxury German market “Deluxe Top Three†after the localization of new cars will be launched next year. Free Nail Adhesive,Nail Free Construction Adhesive,Nail Free Fixing Adhesives,Adhesive Sandpaper Steel Nail File Foshan Feiyi Adhesive Technology Co., Ltd. , https://www.fsnh-feiyi.com
From January to July this year, Jaguar Land Rover sold more than 71,000 cars in China, an increase of 43.8% compared with the same period of last year, and further expanded its lead in the second camp of luxury car sales.
It is worth noting that in the sales of Jaguar Land Rover China, the western market is playing an increasingly important role. Data show that from January to July this year, Jaguar Land Rover's sales in western China increased by nearly 60% year-on-year.
To this end, this year's Chengdu Motor Show Jaguar Land Rover launched a comprehensive attack, not only the dual-brand all models exhibited, but also launched a number of important models at the auto show. Jaguar Land Rover Greater China President Gao Bo said that at this auto show, Jaguar Land Rover demonstrated the leading strength of the luxury car industry, the strategy of deepening the Chinese market and the consistent sustainable development concept through further enriched product lines. â€
In addition to adhering to the "customer first" corporate philosophy and continuing to provide top quality products and excellent brand experience for Chinese consumers, Jaguar Land Rover is demonstrating its long-term vision of giving back to Chinese society. During the auto show, the support for the education reconstruction work in the Ya'an disaster area and the visit to the Jaguar Land Rover Hope School expressed the determination of Jaguar Land Rover in China for sustainable development.
Expanding supply: highlighting China's market position The Chinese market is growing faster than global expectations. In the first seven months of this year, Jaguar Land Rover's growth rate exceeded 40% in the context of the overall slowdown in China's luxury car market.
Among them, from January to July, Jaguar brand sales reached 13,900 units, an increase of 49%. "Jaguar is about to usher in the spring," Gao Bo said. With the famous British football player David Beckham becoming the Jaguar Chinese brand ambassador, and a series of brand promotion activities recognized by many Chinese consumers, the Jaguar brand is close to the sales volume in the Chinese market for the first time. "The turning point."
He revealed that in September this year, Jaguar brand global strategic model XE will be launched in the world in the UK; thereafter, at this year's Guangzhou Auto Show, Jaguar brand will launch XE China. By then, this B-class luxury car targeting young consumers will further expand the Jaguar brand coverage.
At the same time, with the popularity of SUV models in the Chinese market, the Land Rover brand has maintained its leading position in the luxury car market. Data show that from January to July, Land Rover brand sales reached 57,100 units, an increase of 42%. As the most influential luxury brand in the SUV market, the rapid growth of the Land Rover brand in the Chinese market is still expected.
At the end of this year, the first model of Jaguar Land Rover's local production in China will soon be off the assembly line and will be available for sale from 2015. In parallel with the rapid growth of the SUV segment in the Chinese market, after local production, the Land Rover SUV will cover a more comprehensive consumer segment.
The continued high sales of Jaguar Land Rover in China led to a new increase in the strategic position of the Jaguar Land Rover global map in China. Previously, Jaguar Land Rover Auto Trading Shanghai Co., Ltd. and Jaguar Land Rover signed a vehicle procurement memo, witnessed by British Prime Minister David Cameron. According to the memo, in 2014, Jaguar Land Rover will provide 100,000 vehicles to China. It seems that this plan has to be changed.
Gao Bo said: "Since October, Jaguar Land Rover has increased its supply of hot-selling models in the Chinese market to better meet market demand." The analysis believes that after the annual export plan is formulated, it is not the case to change the share according to the single market demand. More common, Jaguar Land Rover's global adjustment this time highlights the strategic position of the Chinese market.
Rich products: clear user demand orientation
“2014 is an important year for Jaguar Land Rover,†Gao Bo said. As a transition from an imported car company to a localized production company, Jaguar Land Rover strictly adheres to the demanding requirements of the products, regardless of the imported cars. , or the future of local production models, are guaranteed luxury quality.
At this year's Chengdu Auto Show, Jaguar Land Rover brought a variety of strategic products from the dual brand to showcase the luxury of British consumers from the West.
For Jaguar, the 2015 XF, XFSportbrake and XFR-Sport three Jaguar XF series products were unveiled for the first time after the release of the entire show on the eve of the auto show, highlighting the precise positioning of Jaguar products in the market segment.
The Jaguar XF, which was born in 2008, was once regarded as a clear expression of Jaguar's new and bold design language. Today, this award-winning, best-selling model has evolved from a single model to a luxury family-owned product with three distinctive models, and together with the Jaguar F-TYPE Coupe, F-TYPEConvertible and XJL, form the Jaguar The entire lineup of products.
The relevant person in charge of the Jaguar brand said that the development of the XF family is an infinitely possible journey, and Jaguar's unremitting pursuit of the brand spirit of “achievementâ€. At this auto show, Yuan Yawei, the "soul singer", also helped Jaguar booth, which perfectly interpreted the British new front of Jaguar XF products, and pushed the atmosphere of the booth to a climax.
In addition, the F-TYPECoupe high-performance two-seat hardtop sports car, the F-TYPEConvertible convertible version and the JJL flagship model of the “details of taste†were also unveiled at the booth. The above-mentioned relevant person in charge said that Jaguar has shown a strong emphasis on the diversified needs of Chinese consumers with a strong lineup of all-in-one products, and has led Jaguar's brand spirit of “achievement not only†to go all the way.
For Land Rover, 2014 coincides with the 25th anniversary of the discovery and discovery of Land Rover's most powerful and versatile model. Land Rover has launched a limited edition of the XXV 25th Anniversary, paying tribute to its challenge and exploring the unknown 25-year discovery process.
At the same time, at this auto show, the Range Rover family's two unique limited edition models - the 2015 Range Rover Aurora Orange Limited Edition and the Range Rover Black Donkey Limited Edition also landed in China for the first time, with a more stylish and vibrant appearance. Color solutions to meet the growing individual needs of consumers. In addition, Land Rover also announced the official guide price for the Range Rover and Range Rover Sport hybrids.
Dedicated to charity: highlighting the sense of luxury brand responsibility
While the sales performance in the Chinese market is climbing, Jaguar Land Rover's public welfare activities are also advancing. During the Chengdu Motor Show, Jaguar Land Rover not only brought more diversified top products, but also included more brand connotations.
On the morning of August 28th, Mr. Gao Bo, President of Jaguar Land Rover Greater China, Ms. Wang Yan, Executive Vice President of Public Relations and Corporate Communications of Jaguar Land Rover, Yuan Yawei, Star Dream Ambassador, and Jaguar Land Rover employees, dealer representatives and media friends Visiting the Jaguar Land Rover Hope School in Tianquan County, Ya'an City, and bringing a unique “open dream classroom†to the students.
During the event, Gao Bo fulfilled his promise made at the Chengdu Auto Show Yaan Earthquake Donation Ceremony a year ago and personally talked about the first English class. He used the theme of "My Way of Growth" to talk about the car's love from a young age, and to tell the story of the car dream in the Jaguar Land Rover for 30 years.
At the same time, Jaguar Land Rover and the students "painted the future", painted the colorful theme wall of the new campus, and worked hard to build a "dream book corner" for the students. For the first time, the event also released the Jaguar Land Rover China Youth Dream Fund theme song "Lighting the Dream" by famous music producer Zhang Yadong, and Yuan Yawei performed the performance on the spot.
“Action is more meaningful than commitment,†Gao Bo said. For vehicle companies, it is relatively easy to donate funds, but how to put the promises into practice is the most important.
Jaguar Land Rover China has always been committed to fulfilling corporate social responsibility. In April last year, Jaguar Land Rover China and the distributor Shanxi Shunchi Lujie Auto Sales and Service Co., Ltd. jointly announced the donation of RMB 4 million to the affected area for the first time after the 7.0-magnitude earthquake occurred in the Ya'an area of ​​Sichuan. Education reconstruction work in Tianquan County.
The Jaguar Land Rover Hope School in Tianquan County, Ya'an City is part of the school, which provides a new and safe modern teaching environment for more than 400 students. In early August this year, after the 6.5-magnitude earthquake in Zhaotong, Yunnan, Jaguar Land Rover China also responded quickly, donating 5 million yuan for post-disaster campus reconstruction projects, and spared no effort to help poor and affected students have a better learning environment.
It is reported that Jaguar Land Rover China will continue to launch more public welfare projects that meet the needs of local development in the core areas of environmental protection, education and community. The Jaguar Land Rover China Youth Dream Fund, officially established in May this year, has also opened a new chapter in Jaguar Land Rover’s corporate social responsibility in China.
According to the relevant person in charge of Jaguar Land Rover, the fund is hoping to promote and unite a wider range of social forces to join the youth and children's public welfare undertakings, and to bring a more promising future. In the future, Jaguar Land Rover China will continue to build a fund public welfare platform, and return to China, the world's largest market, with a high sense of social responsibility and public welfare.