The policy warmed up to foreign capital to set off a mixed action

With the increase in government subsidy enjoyed by traditional hybrid vehicles in China, following the Toyota cars that had been laid ahead of schedule, many other foreign automakers have recently started to seize the plan.

A few days ago, Audi released its Q5 Hybrid, a heavy hybrid car in Shanghai, which is Audi's first hybrid car in China. At the same time, BMW and Toyota also recently signed a cooperation memorandum indicating that BMW will be developing with Toyota. Fuel cell systems, development of hybrid powertrains and other aspects of cooperation; In addition, Infiniti, Lexus and other brands have also recently introduced a new hybrid model to the Chinese market.

Wang Binggang, head of the national 863 “Energy-saving and new energy vehicle” major project supervision and advisory expert group, said: “Hybrid power technology is an important new energy technology solution that is currently most likely to achieve mass production. Audi, BMW and other brands have started more than Toyota. Later, but with the strong technical accumulation of the German brand, it is bound to seize a place in the hybrid market. In the future, the formerly dominant position in the hybrid market may be changed.”

To seize the mixed policy is good For Audi, the launch of the Q5 Hybrid, a heavy hybrid vehicle, is only the first step in seizing the Chinese hybrid vehicle market. Xiao Xiaojun, executive deputy general manager of the FAW-Volkswagen Audi sales department, told the “China Business” reporter: “With the gradual clearing of the country’s new energy vehicle routes, future Audi’s hybrid models including the A6 and A8 will be China launched.” By 2013, Audi is expecting all its models sold in China to install hybrid technology systems.

The launch of the Audi Q5 Hybrid is just a microcosm of the fact that many foreign brands will be intensively introducing hybrid models in China. Not long ago, Infiniti launched a hybrid version of the M35 hL to China. According to a person in charge of the Infiniti Public Relations Department, the reporter said: "Now that since the Chinese government's encouragement policy has taken more and more attention to hybrid power, Infiniti will definitely increase its efforts in the launch of hybrid models. It may also introduce a hybrid model."

Recently, Lexus also introduced a new generation of hybrid models GS 450h. According to a person in charge of Lexus (China), said: "The GS 450h has a fuel consumption of only 6.7 litres per 100 kilometers, and its fuel consumption is nearly 40% lower than that of the gasoline version of the GS 450. It is a severe hybrid vehicle." Lexus will launch five hybrid models in China.

BMW's hybrid strategy may be more eye-catching. On June 29, BMW and Toyota announced the signing of a memorandum of cooperation. The two parties will cooperate in four areas: Joint development of fuel cell systems; Joint development of vehicle architecture and components; Joint development of hybrid powertrains; . “From the beginning of last year, BMW hoped to jointly develop hybrid technology with Toyota. This is obviously an indication that it has sniffed China’s relevant policy signals in advance.” BMW’s head of a large dealer group in China told reporters: “With Toyota’s hybrid With its power technology and its own brand influence, BMW's future hybrid vehicles to the Chinese market are bound to perform well.”

Intensified competition has been analyzed by industry insiders, as the gradual implementation of hybrid vehicle support policies and more and more auto giants began to layout the Chinese hybrid vehicle market, a hybrid car popular situation may slowly appear. What is predictable is that, as many car companies storm the Chinese hybrid vehicle market, in the future, Toyota’s “outstanding” situation in this area may also change.

According to Zhang Xiaojun, since 1989, Audi has introduced the first hybrid 100Duo Audi concept car model, and in volume production of 100 units in 1997, until the launch of the A8 Hybrid in 2010, more than 20 years. Riodi has accumulated rich experience in hybrid technology. Wang Binggang also expressed his recognition of the strength of the German automotive technology: “From the point of view of hybrid technology, Toyota has the earliest time for R&D and the largest amount of financial and material resources. It can be said that Toyota is the forerunner in the development of hybrid technology in foreign companies. It has provided valuable experience for other companies, while the German-based brands have expanded on their own technical strength based on Toyota’s R&D experience, and the future development prospects should also be quite good. It will be very intense."

In response, a person in charge of the Toyota (PRC) Public Relations Department stated that Toyota has built up a reputation that other companies cannot match with regard to hybrid power. "And Toyota is also in the localization of technology and components. Far in the front, therefore, even if a large number of other companies join the competition in the hybrid vehicle market, Toyota's advantage cannot be shaken in the short term."

In addition, industry insiders said that with the foreign-funded enterprises in China's hybrid power market gradually taking off, domestic self-owned brand companies must have been struggling to pursue.

Currently, independent brands such as FAW, SAIC, Dongfeng, Chang'an, and Chery have all introduced hybrid models, but Wang Binggang said: “The models previously launched by self-owned brand companies are mostly light-duty vehicles, and their technical strength is weak and they cannot enjoy policies. Good, and most models still operate in the local taxi market so far, no matter the brand, technology or price, they can't be accepted by the general consumer market.Now, the state has introduced preferential policies for hybrid vehicles. It is hoped that through the policy guidance role, independent brand enterprises will be encouraged to accelerate the development of hybrid technology."

Foreign capital's frequent distribution of the Chinese traditional hybrid vehicle market is closely related to the policy trend that has recently begun to gradually spread.

In late June this year, Zhang Xiangmu, Director of the Equipment Industry Department of the Ministry of Industry and Information Technology, revealed at the Global Energy Conservation and New Energy Vehicle Summit that China’s “Energy Conservation and New Energy Vehicle Industry Development Plan (2012-2020)” (hereinafter referred to as “Planning”) will Release implementation.

According to reporters from officials of the Ministry of Industry and Information Technology, it is stated in the "Planning" that will soon be introduced that from 2012 to 2020, the purchase of pure electric vehicles and plug-in hybrid vehicles will be exempt from vehicle purchase tax; in terms of energy-saving cars, from 2012 Between 2015 and 2015, medium- and heavy-duty hybrid vehicles will be halved on vehicle purchase tax, consumption tax and vehicle and vessel tax.

According to the reporter, after the above-mentioned tax incentives are applied to the relevant hybrid models, the average car purchase cost of consumers will be at least 10% lower than it is now. That is to say, a Toyota Prius with a price of 270,000 yuan will be used as an example. The cost of purchasing a car due to preferential policies will be reduced by approximately 30,000 yuan. This policy support is obviously much higher than the current energy-saving subsidies of RMB 3,000 per vehicle that can be enjoyed by hybrid vehicles.

However, according to a reporter from the relevant person in charge of the Ministry of Industry and Information, it is learned that in the future, after the introduction of the “Planning”, the hybrid models that enjoy preferential policies must be domestic models. At present, in addition to the Toyota Prius and the hybrid Camry, the Audi Q5 Hybrid, the Lexus GS 450h, and the Infiniti M35 hL are all imported into China.

"The Q5 Hybrid will soon be domestically produced." Zhang Xiaojun told reporters, but he did not specify the domestic time. "In addition, the A6 hybrid model and the A8 hybrid model will also be domestically produced in the future."

With regard to Infiniti, at the end of May this year, Dongfeng Motor Co., Ltd. (a joint venture between Dongfeng and Nissan) and Xiangyang City Government of Hubei Province had jointly signed a localization project agreement for the Infiniti brand. It is expected that the relevant models will be put into production in 2014. Although Infiniti has not yet made it clear that it will produce hybrid vehicles in China, its joint venture company has apparently provided preconditions for policy support for the relevant hybrid models. In addition, an informed source from BMW Brilliance told reporters that after strengthening cooperation with Toyota on new energy vehicles, BMW will introduce models based on Toyota's hybrid technology in addition to its already-developed 3 Series and 5 Series models. .