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On July 11, Dongfeng Panan Vehicle Company and Dongfeng Luan Automobile Sales Company held a new conference of Dongfeng Xiaokang in Jinan, Shandong Province, and formally launched a new generation of micro-micro-project. The release of the model for the Dongfeng Xiaokang K07II generation, the market price is expected to be about 38,000, will be listed in the country in the near future.
According to Pang Hai, deputy general manager of Dongfeng Luan Automobile Sales Co., Ltd., sales of Dongfeng Xiaokang will exceed 100,000 units in 2008, and 800 new franchise stores will be built during the year, striving to achieve the goal of “guaranteeing four fights and three disputesâ€.
Push a new car for two years
In order to realize the sales goal of “guaranteeing four fights for three†in 2008, Dongfeng Junan Automobile announced its own R&D plan. According to reports, at present, the Dongfeng Xiaokang K07 single model 3 years of production and sales have exceeded 180,000, refresh micro-car industry single product sales record, and the annual growth rate of more than 40%, jumped the industry's top four, in order to burst into the top three, must have Continuous stamina. It is reported that according to the product plan, Dongfeng Xiaokang will launch a remodel car each year and launch a new product for two years. It will continue to meet the diversified needs of rural and urban logistics needs in terms of fuel economy, safety and comfort.
Enter the micro-car market
In addition, Dongfeng Xiaokang is still seeking new breakthroughs. It is reported that at present, Dongfeng Junan is stepping up the layout of micro-car project. In March of this year, Dongfeng Junan signed an acquisition agreement with Wuhan Zhongyu Automobile to form a new small-displacement car production base in the region and formally enter the micro-car market. According to the mid-term business plan, Dongfeng Junan will achieve domestic production and sales of 300,000 units in the next five years, and the market share will be the top three in the mini vehicle. By then, Dongfeng Junan will become another important micro-car industry group.
800 franchise stores built during the year
Nowadays, the market demand for micro-customers has changed rapidly. The traditional price war can no longer meet the needs of customers. Therefore, strengthening the construction of specialty stores represented by 4S stores and improving customer satisfaction has become an important measure for minibus companies to participate in market competition. According to the plan, Dongfeng Xiaokang will build about 800 franchised stores this year. By then, Dongfeng Xiaokang will form a high-quality network covering the major domestic markets from north to south and east to west, greatly satisfying customers' needs for buying cars and cars. Dongfeng Xiaokang will also build 4S stores in Chengdu and Mianyang, of which Mianyang stores will reach 2,000 square meters.
[New car decoding]
K07II release
The K07II model released this time is a model produced by Dongfeng Xiaokang according to market demand and produced according to Euro III technical standards. “Large space†is its biggest highlight. The car has a 2760mm long wheelbase, and the whole body length is more than 4 meters. It is the longest and longest wheelbase in the micro-passenger at the same level. Its product selling points are four "bigger ones": "bigger, safer," "bigger, more comfortable," "bigger, more earning," "bigger, and a little more." The estimated selling price is about 35,000 yuan, which has a higher price/performance ratio than similar micro-surfaces.
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