It is reported that Guangzhou plans to purchase a number of "special car rental business models" to supplement the taxi capacity. This group of vehicles known as "about car rental" is expected to be put into operation by the end of this year. In contrast to the way of “sweeping the road†with taxis, after “car rental†is put in place, the taxis will stop waiting for taxis in the city. Passengers can use the mobile phone software to make appointments in advance. Sources have pointed out that if the pilot can be implemented successfully, it will enable Guangzhou to become the first city in the country to encourage the development of consumer demand for taxis in a stepped manner.
It may not be accidental that Guangzhou launches "about renting a car." At present, the taxi capacity in many cities is no longer able to meet people's travel needs, and the demand for high-end business travel is even more urgent. According to statistics from a domestic well-known taxi software company, nearly 40% of the demand for orders cannot be met because of insufficient capacity of taxis. Therefore, it has become a trend to develop a variety of travel modes including business car rentals and carpooling.
According to industry survey statistics, nearly 70% of the passengers who can't beat the car are willing to complete the trip through commercial car rental, and 30% of the users hope to complete the trip through carpooling. Relevant experts said that from the mature experience abroad, it is a general trend to implement a multidimensional three-dimensional car rental system. In addition to taxis, commercial car rental is one of the important supporting forces in urban transportation.
Some analysts pointed out that China's original taxi system model has been unable to carry the huge demand now, and the development of a variety of car rental models, including commercial car rentals, has become a general trend. The practice of "car rental" in Guangzhou is to meet the demand of high-end travel in subdivided markets without affecting the operation of taxis, and is expected to provide experience for the further expansion of domestic commercial car rental market.
A related person from the Beijing Leasing Industry Association stated that although business car rental has huge demand, it has been subject to policy constraints. Its core is that the identity of commercial car rental has not been officially recognized and accepted. The launch of the Guangzhou “about car rental†model was launched. It will bring positive promotion and influence to the commercial car rental market.
Looking at the target group of "about renting out a car," it is mainly aimed at people who are not sensitive to travel prices but are sensitive to time and services, so they can form a stepped taxi shopping market together with taxis.
It is worth noting that the popularity and application of the mobile Internet has brought basic conditions that can be widely promoted, including commercial car rentals, carpooling, etc. Real-time networking and accurate positioning can achieve fast and efficient matching between passengers and drivers, enabling commercial car rentals. Being simpler and faster, these have become an important push for the domestic business car rental market.
Some people think that the management of business car rental needs innovation. The government's supervision and control over the qualifications of vehicle operations are necessary, but tailor-made strategies should be tailored to the characteristics of commercial car rental, instead of simply including it in the management of taxis. As there is a huge difference between commercial car rental and taxi itself, if commercial car rental is included in the management of taxis, this will lead commercial taxis to return to the old road of taxi license monopoly, and commercial car rental will not be able to achieve real development.
Experts suggest that business car rental can be divided into two phases. In the initial stage of business development, taxi companies can be allowed to cooperate with market-based intelligent transportation platforms to develop “about car rental†services. Once entering the mature period, the government can release the threshold for applying for a “car rental†license, and use the service and management level as the standard, so that the market can select the most appropriate company.
After years of exploration, the domestic business car rental model is expected to achieve new breakthroughs. The recent news of Guangzhou's "about renting a car" is attracting the attention of the industry. Industry insiders pointed out that taxi capacity in many cities can no longer meet the travel needs of the city. It is imperative to promote and develop the commercial car rental market and model that meets the needs of the public.