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The best-selling company: Beiqi Futian
In 2006, the light truck sales of Beiqi Foton Motor Co., Ltd. showed a recovery growth. In the whole year, a total of 287,811 light trucks were sold, an increase of 4.82% year-on-year. The sales volume of Beiqi Foton Motor Co., Ltd. was even higher than that of the four companies ranked from 2 to 5 places. In the domestic light market, sit steadily in the top spot. With the status of light trucks that have been working hard for several years, the sales volume of Foton light trucks is still unmatched.
Although Fukuda's light trucks are on top of the sales volume, for Fukuda, the “fighting rivers and lakes†of light trucks are not very smooth. JAC Motors and Dongfeng Motor Co., Ltd. are eyeing and SAIC Motor’s Yuejin is also reluctant to move forward. It is an opportunity to merge with Nanjing Iveco. - Although they are not necessarily all looking forward to winning the throne one day, they at least want to narrow the gap with the first place and maintain their position within the industry. The data shows that in 2005, the sales volume of Foton light trucks accounted for 36.4% of the total light truck sales in China, and in 2006 this proportion had dropped to 33.7%. The increase in the number but the decline in market share also tells Fukuda that only if he keeps moving forward can he not be surpassed by others. From this perspective, Fukuda is not only the most-selling enterprise for young cards in 2006, but also the most worthy of “creaking in peace timeâ€.
The least suspenseful company: Jianghuai Automobile
In 2006, the JAC light trucks achieved outstanding performance and continued to rank second in the sales of light trucks with a growth rate of 27.33%. The cumulative sales volume reached 92,932 units in the year.
Recalling that in 2005, the JAC light truck product line fully bloomed, gaining more recognition from the market. Its sales volume increased 7.94% that year to 72,983 units. Many people at that time predicted that the JAC light truck will continue to grow in 2006. In 2006, Jianghuai Light Trucks also confirmed their predictions with no suspense.
JAC is currently known as one of the best growing companies in the industry. Its product lineage ranges from micro cards to high-end light trucks. In 2006, its light truck market share has exceeded 10%. Although still unable to compete with Foton Motor in terms of total sales volume, it has brought more choices to the market; the continued growth momentum is destined to launch more challenges to the light truck boss Foton Motor in the future.
The fastest running company: Dongfeng
If the entire light truck industry is jogging forward, Dongfeng shares will be running forward with great strides. Dongfeng's performance in the past two years is worse than that of JAC.
In 2005, Dongfeng light trucks sold 53,308 vehicles, which was a year-on-year increase of 25.15%. In 2006, Dongfeng light trucks went up again by 21.89% and the sales volume reached 64,975. Two consecutive years of more than 20% growth rate, so that Dongfeng shares become the fastest running companies in several major light-card companies. At the beginning of this year, Dongfeng shares high-profile "throw out" the "Chengdu Declaration", intending to further increase the production capacity of light vehicles, and build a stronger light commercial vehicle competitiveness.
The most suspenseful company: FAW Hongta
The biggest unresolved case in the young card market in 2006 was a huge drop in the FAW Tower. It seems that no one can speak clearly about what went wrong with FAW Hongta. This year, this pending case is expected to be cracked soon.
Recently, it was reported that the Red Tower and FAW Harbin are brewing and merging. It is expected that they will soon be able to emerge. In 2006, FAW Hongta's light trucks sold 23,633 units, down 34.19% from 35,913 vehicles in 2005, becoming the largest drop in the domestic mainstream light truck manufacturers. The industry rankings also fell from the eighth to the tenth.
The FAW Harbin also declined slightly in 2006. How will the two FAW-owned light commercial vehicle companies revisit and plan their strategies after the merger? What impact will the new company bring to the light truck industry?
The most anticipated company: Nanjin Yuejin
It is not its market performance that attracts people's attention last year. It is the merger with Nanjing Iveco. As a veteran light-card manufacturer, Yuejin’s market share has been declining since 2000, and its sales volume has fallen from the oldest leader to seventh place today. In 2006, Yuejin light trucks sold 43,265 units, a year-on-year decrease of 5.57%. In 2007, can Yuejin light trucks take advantage of the unique advantages brought about by the merger with Nanjing Auto Iveco to make a turnaround? From the end of 2006 to jump into the launch of the National III diesel light truck test Beijing market move, Yuejin worth looking forward to.
The most indigenized company: Qingling Automobile
Light trucks made in China are the most localized products, and they are also the most cost-effective export products, but there is one exception to this rule: Qingling Automobile.
Since the introduction of Isuzu technology in the last century, Qingling Motors has been living under the “big tree†of Isuzu in Japan. It is not an overstatement to say that it is not localized.
In 2006, Qingling again invited Isuzu 600P from Japan, hoping to continue consolidating its position in the high-end light truck market. However, 600P has not been able to get rid of the "non-indigenous" "fame name" - Qingling rely on Isuzu's full set of manufacturing technology and management model, and Japanese experts stationed in the factory all year round, has become Isuzu's production base in China.
Facts have proved that there is no independent innovation, no localization of light truck products, is always not a sustainable development path. A large number of imported Japanese Isuzu original spare parts and 4KH1-TC engines have kept Qingling's high-end light-card products prices high, and many users have been discouraged. And the other ace in the hands of Qingling, the Isuzu N-series 100P light truck, is also increasingly unable to meet the diversified needs of the domestic market. In 2006, Qingling Motors sold 20,604 light trucks, a decrease of 0.88% from 20,787 vehicles in 2005. Along with the growth of a number of companies such as Jinbei Light Truck and Kama Motors, the Qingling light truck ranking has dropped out of the top ten in the industry. In 2007, in order to restore the glory of the past, Qingling should also spend more time on independent innovation and localization, and do more articles.
The most "black" company: Gold Cup light truck
Who was the "black" in the young card market in 2006? Many people will choose the gold cup.
From the data point of view, the sales volume of Jinbei light trucks reached 29,598 units in 2006, which is an increase of 50.82% compared with 19,625 units in 2005. Although this increase is not the highest among light truck companies, nearly 30,000 units have already sold. Let Jinbei light truck successfully rank among the top ten in the industry.
In 2006, the Jinbei light truck was like a “dark horse†and entered the market with its low cost advantage. It quickly occupied some markets in Hebei, Shandong, and Northeast China, and was exported to countries such as Russia, Vietnam, and Kuwait.
There are two main reasons for the dramatic increase of the Jinbei light truck: First, the Group attaches great importance to it. With the parent company of Jinbei Vehicle Manufacturing Co., Ltd. (the manufacturer of Jinbei light trucks), the company’s parent company, Brilliance Jinbei, has rationalized the equity relationship, the investment and attention of the Jinbei light truck is unprecedented. Increase; On the other hand, the relatively low price of the Jinbei light truck plus good quality has also caused many users to “look at each otherâ€.
The most expensive light truck: Nanjing Iveco "European tyrants"
Nanjing Iveco's "European tyrants" light truck has left a deep impression not only on its short nose shape, but also on its European origin, its expensive price, and its matching excellence. The safety performance.
"European tyrants" is one of the typical representatives of China's high-end light truck "newcomers" in 2006. It fully meets the national III emission standards, and is equipped with “European tyrants†such as “Sofem†diesel engines, hydraulic power steering, integrated cooling and heating air conditioners, and independent suspension. The highest price is 220,000 yuan, and the minimum is 130,000 yuan. . What is the concept of $220,000? With 22
Ten thousand yuan, you can buy a 2.3L displacement Mazda 6 sedan, you can also buy a Shanghai GM Buick GL82.5 comfort version of the CT2, and now we spend 220,000 yuan to buy a light truck. "European tyrants" entered the market not only broke the status quo that flat-headed Japanese light trucks dominated the world, but also increased the competition for high-end light trucks.
The youngest light truck: Shandong Shi Feng
When Shi Feng made light trucks, he “fired†for several years and “applyed†for several years. At last he finally “dust settledâ€.
In May 2006, after two years and half of helping FAW Hongta to “make a wedding dress†and produce a Hongta light truck, Shifeng Group finally started to produce its own light truck. This means that the wind commercial vehicle project finally has a result. The Group also successfully completed the first step in product and enterprise upgrades.
However, when it comes to light trucks, there is still a big gap between the light trucks in terms of quality and technical content and domestic big-name light trucks, but it also has its own advantages - competitive prices.
Although there are car announcements, many of the current light truck products are only upgrades of low-speed trucks, and they are almost the same in terms of product configuration. As rural transport vehicles continue to upgrade from agricultural vehicles to light trucks, the time-honored light trucks that enter the light truck industry with the price of agricultural vehicles will have a large market.