The revised standard of bus procurement favors independent brands

In the "eight regulations" and "six bans" put forward at the "eighteenth congress" in 2012, party members and cadres clearly put forward relevant requirements such as "diligent diligence and thrift." In response, the previous “Detailed Rules for the Selection of Models for the Selection of Official Vehicles for Party and Government Officials” may reduce the standards again.

It is reported that the new version of the official car procurement standard is likely to be reduced from the previous "double 18" to "18,16", that is, 1.8L displacement unchanged, but the price dropped to less than 160,000 yuan. At the same time, the Ministry of Industry and Information Technology requires that the selected model companies must “have continuous vehicle technology research and development and product improvement capabilities, and have product R&D institutions. In the past two years, the company’s R&D expenditures accounted for no less than 3% of the main business revenue”. .

Revised standards favored the self-owned brand's 20,000-yuan downward adjustment space to undoubtedly send a good brand for the independent brand that occupies the price advantage, and the “rigorous requirement that research and development expenditures account for no less than 3% of the main business income”. Temporarily keep the joint venture's own brand out of the door.

After the 18th National Congress of the CPC, as a special mention of the conference, "To do a good job of demonstration," many provinces, municipalities and districts have held standing committees have issued policies requiring leaders to change their own domestic brand cars. Among them, the standing committees of the provincial (district) committees of Gansu, Ningxia, Xinjiang, Hunan, and Anhui have already passed relevant regulations on improving work styles and demanded that “there be gradual transfer to autonomous brand vehicles without causing waste”.

Local governments have also turned their attention to local brands, such as the Guangdong provincial government buying Guangqi Chuanqi, the Jilin government buying FAW Pentium, the Shanghai municipal government buying SAIC Roewe, and so on, all of which local governments have shown their goodness to local companies. It can be seen that the government's support and expectation for autonomous car brands. However, local protection is slightly clearer.

Experts have said that if the regulations appear to be loose, the advantages of independent brands will be weakened. For example, immediately after the “Catalogue” was introduced, it was opposed by multinational corporations and the European Union. Although Dong Yang, Secretary General of the China Automobile Industry Association, stated that “the principles of the “Catalogue” are in line with international practice, but the government is forced by joint ventures and international opinion, even The pressure under the economic measures countered by the relevant countries had to make concessions to previous requests in order to cool down the incidents, and “the joint venture’s self-owned brands were rejected” as the most controversial issue will inevitably be put on the issue as the primary solution. The agenda, and the introduction of the joint venture's own brand into the scope, will inevitably bring about no pressure on the immature independent brand.

Last year, Su Bo, the Deputy Minister of the Ministry of Industry and Information, and Chen Jianguo, Deputy Director of the Department of Industrial Coordination of the National Development and Reform Commission successively claimed names for the joint venture brand at the Tianjin Automobile Forum and the Chengdu Global Automobile Forum. It can be seen that the range of bus selection in the future is likely to favor not only the independent brands .

Once the independent brand's support is broken, the joint venture's own brand can quickly and flexibly build the required models with a mature technology platform. It is even necessary to replace the vehicle standard and configuration to achieve the price standard, while the independent brand has a period of research and development and practice. The way to go is that the effectiveness of the support policy that was originally expected will be greatly reduced.

Some people in the industry pointed out that even if the “catalogue” is put on the implementation schedule, because the country’s large-scale special campaigns for the management of buses have not yet been completed, it is impossible to carry out fixed posts and arrangements for newly-added buses before fully clearing the illegally supervised buses. This means that a huge bus budget cannot be passed and activated. In accordance with the government procurement approval process, it will be a long process, and it is very likely that it will miss this golden opportunity for independent brands.

At present, the main market of "price less than 180,000" models is still occupied by joint venture brands, and if there is no "research and development expenditures accounted for not less than 3% of the main business revenue," there are still controversial fuzzy requirements. Reducing the price to the new standard of 160,000 is also not difficult for the joint venture's own brand. The high-end commercial vehicles have not been classified as regulated, which means that in the higher-level leading car market, joint venture brands still have an absolute advantage. In the future, the high-end car market will inevitably become a new battleground. If the independent brands can not lay a foundation and have enough predictability for future products, even if we win the present, it is difficult to win the future.

Although the development of self-owned brand vehicles is still difficult, the government’s series of measures in recent years have given great support to the independent brands and even attracted dissatisfaction. We believe that our local brands will eventually live up to the expectations of the Chinese automotive industry. Brilliant.