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Under the joint stimulus of the New Deal and the economic crisis, the light-duty, chaotic and poor light-duty industries should be combed.
Scattered, disordered, and poor has been a common phenomenon in the development of the light truck industry for many years. Although it has been greatly improved, it is still far from solving substantive problems compared with other automotive sub-sectors. In particular, the implementation of various auto policies in 2008 and the outbreak of the economic crisis have made this phenomenon in the light-duty truck industry undoubtedly exposed, and has accelerated the pace of industry reshuffle.
First, the intensified market competition has prompted the industry to reshuffle ahead of schedule. As the threshold for the light-duty truck industry is relatively low, there are basically no industry barriers, which has led many companies to enter and exit freely. In 2008, there were more than 40 domestic light truck companies, but the market was mainly divided by manufacturers such as Futian, Jianghuai, Dongfeng, Kama, Jiangling and Great Wall. The first market share of Foton is 31.43%, the second market share of JAC is 10.46%, and the third market share of Dongfeng market is 7.52%. The three add up to less than 73.88%. It is decentralized. Compared with 2007, the three major car companies have experienced a slight increase in Dongfeng, while the other two have both declined. The decentralization trend continues to increase, and the light truck market is in a period of “hegemony for hegemonyâ€. With the intensification of the economic crisis in 2009, competition in the light truck market will become more intense, and mergers and reorganizations will also intensify.
Second, the national policy will change the pattern of the light-duty truck industry and help push the light-card industry to reshuffle. There are two major policies: First, the upgrading of emission standards, and second, the introduction of fuel tax.
First, light-duty companies “fighting the ball over policies†have made the industry’s competitive situation unclear.
Wipe the ball first move: "large ton change small standard." Even though the implementation of State III has been more than half a year, domestic light truck companies do not worry about the sale of State II. They have an abacus in their minds: Does the national policy mean that light trucks larger than 3.5 tons implement country III? It would be a year for all vehicles to be marked below 3.5 tons. Wipe the ball second move: "The new car becomes second-hand." In order to circumvent policy risks, many dealers will be rushing to get a license before the “July 1†deadline, and then sell them as second-hand cars, so that the mid- to low-end used car market will quickly flood into the car. Under the joint stimulus of the New Deal and the economic crisis, the light, light, and poor light-card industries should be sorted out. A lot of new cars. The result of this is that a large number of State III light trucks have reduced their prices and promotions, and even the situation of “State III light trucks selling to country II prices†has emerged. Further aggravate the competition in the light truck market.
Secondly, the introduction of the fuel tax has made the companies that drilled the country III useless. For the non-standard operators such as “large-tonnage small-scale†and “pre-owned carâ€, the good dream has just been caught off guard by the fuel tax policy and the government’s strengthening of super-supervisory supervision. The “National III Emissions†standard promulgated by the State expressly states that the light truck products with a wheelbase of 3.3 meters or more that are most popularly sold on the market have a large-ton mark of 100% if the total mass is below 3.5 tons. The scope of the announcement was banned, and the old policy of “trimming the ball†in the country’s III policy became meaningless. Regardless of how the original announcements of these announcements were originally approved by the NDRC, they have no basis for market demand under the implementation of the fuel tax. In addition, the strengthening of government supervision and the dramatic rise in the cost of corporate fraud, it is almost impossible to seek another opportunity to “clean up†or even make fraud.
What is even more serious is that the implementation of the fuel tax has left the company's products unclear. Among the manufacturers with a large number of outlawed announcements, most low-end products with low technological content, if less than 3.5 tons of most of the country's II models have been banned, and more than 3.5 tons of State III products have not been able to continue on the list. , Will face no car to sell the outcome, but this crisis is even more than a hundred times the current economic crisis, and the fact that the announcement of the number of more than 100 manufacturers will fall into this crisis!
Finally, the financial crisis helped change the pattern of the light truck industry. The world’s largest financial tsunami triggered by Wall Street’s financial crisis is further expanding, and the auto industry is also implicated. In the second half of 2008, the sales of the automotive industry declined, and the light-duty truck industry could not escape the disaster. The rapid decline of the companies in the first half of 2008 was a drop. The sales performance of the entire year also fell compared with expectations. For the 2009 sales target, all companies are still watching.
All indications indicate that the reshuffling of the light truck industry is imperative, but this reshuffling is beneficial to the long-term development of the light truck industry and will make the industry more rationalized and standardized.