As one of the world’s largest suppliers of automotive and automotive electronic components and systems technology, Delphi’s products and technologies are not as concerned as automotive vehicle products, but they are constantly affecting and promoting the development and progress of vehicle technology. It is precisely because of this that Delphi’s judgment on the direction of automotive technology development has also attracted the attention of many industry professionals. A few days ago, the reporter had the privilege of interviewing Dr. Andrew Brown, executive director and chief technology officer of Delphi Corporation, during his business trip in China. He asked him to introduce the direction of Delphi’s future technological development and share it with readers. Reporter: What do you think about the development of China's auto market? Dr. Brown: At present, the Chinese market has several unique features that drive the development of consumption in the automotive market: the needs of government departments and the development of the taxi industry, the growth of Chinese income and consumption, the rise of entrepreneurial groups, and the credit system. The establishment of such. China has always been a country with a very high proportion of savings. Chinese people nowadays are increasingly willing to spend, are willing to spend money to buy goods to improve their living standards, and are willing to use spending to make their lives more colorful. The development of China's credit system also promotes people's consumption. Various factors have jointly promoted the development of the entire consumer market in China. The auto industry is one of the most important markets. We have summarized 29 major features and development trends of the Chinese market. Today I want to discuss with you the six more important industry trends. First, the attention of the entire Chinese society to the environment, the Chinese government and industry have more stringent environmental regulations introduced, and established a relatively strict supervision mechanism. Second, the Chinese market is very willing to apply new advanced products and technologies. For example, electronic products tend to be smaller, more versatile, and more integrated in the market. Such products are more popular in the market, from consumers to new products. The mobile phone sought after can be seen, everyone's acceptance of new products is very fast. This market is also willing to invest in the research and development of new products. The government has played a great role in promoting this aspect. It not only encourages companies to research and develop new products through policies, but also funds. Third, China's working-class people tend to be younger and younger, and young people's acceptance of new things is very high, and they are also easily accepted by the credit system. Therefore, products in this market tend to be more developed for young people. In addition, the cycle of launch of new products is also getting shorter and shorter, because everyone has a very high expectation for new products and hopes to keep introducing new products. Fourth, globally, China and India are both the fastest-growing markets, especially as China increasingly becomes a self-sufficient market. This feature is also reflected in the automotive industry. The related trend is that more and more Chinese companies are buying assets overseas. Fifth, improve the effective use of energy. Globally, everyone has more and more energy needs, but natural resources are limited. This requires us to use renewable, renewable energy sources to find alternative energy sources. A related trend is the demand of the market for fuel economy cars, so the development of small cars is faster. Sixth, improving the use of domestic energy resources and reducing dependence on imported energy is also a trend in China. Reporter: Dr. Brown just talked about the six major development trends in the Chinese market. How does Delphi grasp these development opportunities and where will these development trends lead automotive technology? Dr. Brown: The automotive market, whether it is in the global scope or in China, will move toward safety, green, and connectivity. This is a very important trend in the development of the automotive industry. For this reason, Delphi is actively investing in these three areas and is working hard to develop new technologies to capture the market's development trend. The first development opportunity is the automobile's connection, that is, the automotive industry's demand for wireless communications. For example, providing communication between the car and the ground control center and vehicle-to-vehicle communication during driving can help reduce traffic congestion, provide emergency assistance services, and alert the driver to maintain a safe distance when the vehicle approaches a dangerous distance, etc. Wait. The second development opportunity is green cars. The market is increasingly looking for alternative sources of energy to drive the development of the automotive industry. For example, automotive technology needs to be able to use energy more efficiently, efficiently store power, and play a role when needed, such as using solar energy, wind energy, and other energy technologies. What do these two technological trends mean for the Chinese market? First of all, China has very good resources in these areas. Second, the Chinese market is becoming more and more standardized and it can ensure the sustainability of this market. In addition, we have also observed that China’s relevant policies have increasingly focused on the effective control of oil resources and are paying more and more attention to the environment. Related to this is the increasing competition for auto production and market share in the Chinese auto market. For example, Global Insight's research shows that during the period from 2010 to 2020, the sales of small-displacement cars in China will increase at a rate of 4.2% per year. In order to gain a competitive advantage, all relevant automobile manufacturers need localized production. In the commercial and commercial passenger vehicle markets, the development of diesel vehicles will also have great development opportunities. What are the requirements of these market opportunities for technological development? There are the following three requirements. First, with regard to the requirements of safety technology, this safety technology includes not only the safety of cars but also the safety of pedestrians, because in the automotive industry, when it comes to safety requirements, we must consider cars, bicycles and pedestrians because On the road these factors coexist. Second, the requirements for the environment include reducing the impact on the environment, improving the economic efficiency and effective use of energy, and reducing the emission of harmful gases. Third, China Unicom's technology requirements, whether we are at home, or in the office, or on the road, need to be able to maintain communication with the outside world anytime, anywhere. In addition to traditional communications, it is also necessary to develop the communication technology between automobiles and automobiles, to maintain communication between automobiles and automobiles during the driving process, to prevent collisions, or to reduce traffic congestion. In addition, these Unicom technologies also include supervision of the driver, such as the ability to monitor the driver's physical condition is not suitable for driving, such as whether to drink, or whether there are health problems, and so on. In summary, the market's requirements for technology are security, green, and connectivity. Delphi is developing a series of new products and technologies around these three areas. In the aspect of active vehicle safety, Delphi technology can make the car like a fighter and maintain a omni-directional perception of the surrounding environment during driving. The driver can perceive any situation on the front, rear, left, or right side of the car, and the surroundings of the car during driving. The environment maintains a clear understanding of the environment. Delphi's driver monitoring system can monitor the driver's eyes during driving to see if the driver is driving in fatigue, or whether the driver's physical condition is suitable for driving. Delphi's airbag sensing system can control the extent of airbag deployment according to the height and weight of the passengers at the time of the accident to provide maximum protection for the passengers and reduce airbag over-pulling or pop-up to passengers. cause some damages. Delphi's battery-cutting technology can shut down the car immediately after a collision to prevent fires, explosions, etc. from occurring. Another example is the human-machine interface technology that enables older drivers to safely drive a car, without affecting the safe driving of the car because of his poor eyesight or slow motion. Delphi's products and technologies in environmental protection are mainly hybrid systems and power electronics products. Delphi is an industry leader especially in hybrid technology. In China Unicom's technology, Delphi has also developed a series of satellite, ground, automotive communications products. Reporter: On the green side, China is developing new energy vehicles. Everyone believes that pure electric vehicles are the most environmentally friendly and cleanest. Mr. Brown believes that pure electric vehicles and hybrid vehicles should be cleaner, more environmentally friendly, and achieve environmental protection targets. Which is more economical and practical? Dr. Brown: There are many disputes about this issue at present. At present, there is still no conclusive conclusion. Which one is better, but I think there may be long-term coexistence. The main problem is not only technical issues but also cost issues. If the cost is too high, it will not be possible to start pure electric technology. In addition, for electric cars, the battery problem has not yet been completely resolved. Secondly, not only the car itself, but also the support of the entire industry and society. For example, a pure electric car needs to be charged and a charging station needs to be established. Therefore, this is not just the car itself. The industry also needs to include the simultaneous development of other industries. Therefore, for a considerable period of time, I believe that these technologies will coexist for a long time. Reporter: You just talked about safety, green, and China Unicom. In the future, Delphi's business will regard these three aspects as the core of development. Security is still at the top of the list. Is it safe to put green before it, is it more focused, is there any consideration in this regard? Dr. Brown: I talked about safety, green, and China Unicom. I can't say which one is the most important. For different markets and different stages of market development, it may be that certain aspects are more focused than others at certain times, but these three aspects are development trends for all markets. The same is true for Delphi. We do not think which side is superior to either side. These three are the focus of Delphi's future development. In addition to security, green, and Unicom technologies, Delphi is also investing in other technology areas, but overall, these three areas are the focus of Delphi's strategic development. Reporter: China's spare parts companies are also comparative. The development of Chinese technology has also been catching up with international technologies, but there are still some gaps. What do you think Chinese parts companies should do to narrow the gap as soon as possible? Dr. Brown: I can share Delphi's experience in three areas with Delphi's experience accumulated over 100 years. The first and most important is quality. The quality of every Delphi product is very important and requires strict quality control. Because both OEMs and end-users need quality products that pass quality, therefore, quality Relentless pursuit is one of the most important aspects of Delphi’s success. The second is technology. We must have more and better technologies to meet the needs of the market, and we must constantly introduce new, multi-functional technologies that meet market needs. The third is cost control, cost control based on quality clearance. The new product must be affordable for consumers. Otherwise, no matter how good your product is and the technology is better, if everyone can't afford it, it will be put on the shelf. All in all, quality, technology, and cost help Delphi become the world's leading supplier of parts systems. I hope our experience can serve as a reference for Chinese parts companies. Reporter: In China's auto industry, there are many topics for everyone to mention safety, green, etc. But there is relatively little mention of China Unicom, and China Unicom has just been initially applied in China. Does Delphi have a schedule and when can it form a Unicom transportation network in China? At the same time, China Unicom is not only a car company. It can be promoted by parts and components companies. It involves the automotive industry and electronic communications. It may also be related to network operators. There may be many problems and conflicts in this area. How can we solve this problem? Dr. Brown: The question you asked was very good. It was also right that you just talked about. This is not something that an industry can promote, but it is an industry development trend. To achieve this trend, many parties need to work together to work together. The auto industry itself cannot promote Unicom. It requires the joint efforts of the entire society, including government departments and industry departments. Convergence in the automotive market is the demand of the market. For the development of the Chinese automobile market, this is obviously a direction to be developed. In fact, China has developed very well. Now that the 3G network has basically been laid, mobile phones can be connected everywhere. This type of Unicom can be used. Reporter: How much is Delphi investing in technology research and development every year? What is the focus of Delphi’s technology development in China in 2010 and what is the main push? Dr. Brown: Delphi's annual investment in technology research and development accounts for a very high proportion of turnover, with an average of 8% of annual sales for new product and technology development. In 2008, Delphi’s global investment in technology research and development was US$1.8 billion. In 2010, 11% of the planned sales will be invested. This investment is very high in the global auto parts industry. Green, security and Unicom are the focus of Delphi's global business development and the focus of technology development. However, different aspects may be different in different markets, or the product solutions we provide may also be somewhat different. For China, the current market has high requirements for environmental protection and new energy technologies. Delphi already has products available for China in this area and will continue to develop in this area in the future. In addition, the technical requirements for safety technology in the Chinese market are also growing. It is also a development focus for us. The third development focus is China Unicom. Although Unicom is still in its infancy in China, Delphi has also made it a key development area in China and has done a lot of research and development work. Reporter: Energy-saving and emission-reduction is the theme of the world today. What do you think should be started in the Chinese market for energy conservation and emission reduction? What do you think is the most important? Dr. Brown: The governments of various countries have formulated many policies and regulations to save energy and reduce emissions. The Chinese government is no exception. For example, there is a law requiring that the vehicle's fuel economy must meet the standard of 40 miles per gallon of gasoline. This is a very effective practice. There are already many technologies on the market to help achieve these standards, such as technologies to improve engine efficiency, hybrid technologies, and technologies that use alternative energy sources. I believe that through the guidance of government regulations, the market's technological development can meet this requirement. .
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